Most European cloud providers fall into two camps. The hyperscalers charge a 60% margin to host your data on the same Hetzner hardware you could rent yourself. The budget VPS shops will sell you a slot, then sell that slot eight more times.
We don’t have a third strategy. We just refuse to play either game. Every cluster we operate has a known rack count, a known slot count, and a real number behind it. If a row in Frankfurt fills up, we close the listing and order more hardware. We’d rather lose a sale than fake the inventory.
Astrava UG is six people in Lübeck — the Hanseatic city we grew up in and where the company is registered. We build our own dashboard, our own billing, our own provisioning. None of it is a re-skinned WHMCS. If you want to spin up a VM, lease an ASN, or rotate a TLS cert at 11pm on a Saturday, you do it. The phone exists for the hard problems, not for paperwork.
— Kyle, on behalf of Astrava UGLübeck · still answering email